Privacy Policy

Effective Date: July 14, 

Letta Lu’s Breeder Boutique values your trust and respects your privacy. This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit our website, place an order, communicate with us, or otherwise interact with our business.

In this policy, “Letta Lu’s,” “we,” “us,” and “our” refer to Letta Lu’s Breeder Boutique. “You” and “your” refer to our website visitors, customers, and other individuals who interact with us.
By using our website or providing personal information to us, you acknowledge the practices described in this Privacy Policy.

1. Personal Information We Collect

The information we collect depends on how you interact with Letta Lu’s.

Information You Provide

We may collect information that you provide directly to us, including:

• Your name
  
• Email address
  
• Telephone number
  
• Billing and shipping addresses
  
• Customer-account information
  
• Order and purchase history
  
• Product preferences
  
• Pet measurements and sizing information
  
• Customization or personalization instructions
  
• Photographs submitted for custom products
  
• Reviews, testimonials, photographs, or videos
  
• Messages sent through our website, email, or social-media pages
  
• Marketing and communication preferences
  
• Any other information you voluntarily provide

Please do not send sensitive personal, medical, financial, or identification information through social media,
regular email, or an unsecured contact form.

2. Order and Payment Information

When you place an order, we collect the information needed to process the purchase, prepare your
products, communicate with you, and arrange delivery.

Payments may be processed through Shopify or another authorized payment provider. These providers may
collect:

• Payment-card information
  
• Billing information
  
• Transaction details
  
• Fraud-prevention information

Letta Lu’s generally does not receive or store your complete credit- or debit-card number. Payment providers handle payment information according to their own privacy policies, security practices, and legal obligations.

3. Information Collected Automatically

When you visit our website, certain information may be collected automatically by our website platform, service providers, or business tools.

This information may include:

• Your Internet Protocol address
  
• Browser and device type
  
• Operating system
  
• Approximate location
  
• Referring website
  
• Pages and products viewed
  
• Website searches
  
• Shopping-cart activity
  
• Checkout activity
  
• Dates and times of visits
  
• Interactions with advertisements, emails, or website features
  
• Cookie and device identifiers
  
• Website-performance and error information

We may use this information to operate our website, remember customer preferences, understand shopping activity, improve our products, measure advertising, and prevent fraud.

4. How We Use Personal Information

We may use personal information to:

• Process, prepare, and fulfill orders
  
• Complete custom and personalized products
  
• Arrange shipping and delivery
  
• Provide order confirmations and tracking information
  
• Communicate about orders, payments, returns, or exchanges
  
• Respond to questions and customer-service requests
  
• Create and manage customer accounts
  
• Process refunds when approved
  
• Maintain transaction and business records
  
• Detect and prevent fraudulent or unauthorized activity
  
• Protect our website, customers, and business
  
• Improve our products and shopping experience
  
• Understand website traffic and customer interests
  
• Remember shopping-cart contents and preferences
  
• Send marketing messages when permitted
  
• Provide personalized advertising where permitted
  
• Measure the effectiveness of promotions
  
• Enforce our policies and agreements
  
• Comply with tax, accounting, legal, and regulatory obligations
  
• Protect our legal rights and the safety of others

We may also use information for another purpose disclosed to you when the information is collected.

5. Shopify and Our Online Store

Our online store may be hosted by Shopify. Shopify provides services such as:

• Website hosting
  
• Online checkout
  
• Payment processing
  
• Customer accounts
  
• Fraud prevention
  
• Store analytics
  
• Order management
  
• Privacy and security features

Shopify may process personal information to provide these services and operate its platform. Shopify’s handling of personal information is also governed by its own privacy practices.

6. How We Share Personal Information

We may share personal information with service providers that help us operate Letta Lu’s.

These providers may include:

• Shopify and other ecommerce providers
  
• Payment processors
  
• Shipping carriers
  
• Order-management services
  
• Website-hosting providers
  
• Email and text-marketing services
  
• Customer-support providers
  
• Analytics providers
  
• Advertising and social-media platforms
  
• Fraud-prevention and security services
  
• Accountants, attorneys, insurers, and professional advisers
  
• Government agencies when legally required

These providers may receive information only as reasonably necessary to provide their services, complete transactions, or comply with legal obligations.

7. Shipping Providers

We may provide your name, shipping address, email address, telephone number, and necessary order details to shipping carriers.

Shipping carriers may use this information to:

• Deliver your order
  
• Provide tracking updates
  
• Contact you about delivery issues
  
• Verify delivery
  
• Investigate missing or damaged packages

Shipping providers handle information according to their own privacy practices.

8. Legal and Safety Disclosures

We may disclose personal information when we reasonably believe disclosure is necessary to:

• Comply with applicable laws
  
• Respond to a subpoena, court order, or lawful government request
  
• Investigate fraud, theft, or illegal activity
  
• Enforce our Terms and Conditions
  
• Protect Letta Lu’s, our customers, or other individuals
  
• Prevent physical, financial, or other harm
  
• Establish, exercise, or defend a legal claim

9. Business Transfers

If Letta Lu’s is sold, transferred, merged, reorganized, or closed, customer information may be included as part of the transferred business records.

Any new owner or successor would be expected to handle personal information according to applicable law and any privacy commitments that continue to apply.

10. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, local storage, and similar technologies.

Cookies are small files stored on your browser or device. They may help us:

• Keep the website functioning
  
• Maintain secure checkout sessions
  
• Remember shopping-cart contents
  
• Save website preferences
  
• Understand how visitors use our website
  
• Improve website performance
  
• Detect and prevent fraud
  
• Measure advertising and promotions
  
• Display advertising based on customer interests

Some cookies are necessary for the website to operate. Other cookies may be used for analytics, personalization, or advertising.

You may manage cookies through your browser settings or through a cookie-preference banner when one is available. Disabling certain cookies may prevent some website features from working correctly.

11. Advertising and Data Sharing

Letta Lu’s does not sell customers’ personal information in exchange for money.

However, we may use advertising, analytics, social-media, or ecommerce tools that collect or receive information through cookies and similar technologies.

Under certain privacy laws, using these tools may be considered:

• Sharing personal information
  
• Targeted advertising
  
• Cross-context behavioral advertising
  
• A sale of personal information, even when no money is exchanged

Where required, eligible visitors may opt out through our cookie settings, data-sharing opt-out page, browser controls, or by contacting us.

12. Email Marketing

When you subscribe to our mailing list or otherwise give permission, we may send emails about:

• New products
  
• Seasonal Wagwear
  
• Special offers
  
• Promotions
  
• Product launches
  
• Boutique news
  
• Abandoned shopping carts
  
• Other Letta Lu’s updates

You may unsubscribe from promotional emails at any time by selecting the unsubscribe link included in the message.

Unsubscribing from promotional emails will not prevent us from sending necessary communications, including:

• Order confirmations
  
• Shipping notifications
  
• Account notices
  
• Recall or safety information
  
• Responses to customer-service requests

13. Text Messages

When text-message services are offered, promotional text messages will be sent only with the permission required by applicable law.

Message and data rates may apply. Message frequency may vary.

You may follow the instructions included in a text message to stop receiving promotional texts. Opting out of marketing texts will not prevent necessary order-related communications through another permitted method.

14. Social Media

You may interact with Letta Lu’s through social-media platforms such as Facebook, Instagram, or TikTok.

The social-media platform may collect information about your activity, including:

• Likes and reactions
  
• Comments
  
• Messages
  
• Shares
  
• Account information
  
• Photographs or videos
  
• Interactions with advertisements

Information posted publicly may be visible to other people. Social-media platforms control their own collection and use of information, so you should review the privacy settings and policies of the platforms you use.

15. Customer Reviews, Photographs, and Videos

Customers may voluntarily submit reviews, testimonials, photographs, or videos.

When you give us permission to share submitted content, we may display it on:

• Our website
  
• Our social-media pages
  
• Product listings
  
• Advertisements
  
• Printed promotional materials
  
• Other Letta Lu’s marketing materials

Please do not submit content containing personal information that you do not want publicly displayed.

You must have permission to submit content involving another person. A parent or legal guardian must provide permission before content identifying a minor is submitted for promotional use.

You may contact us to withdraw permission for future use. We may not be able to remove materials that were previously printed, distributed, reposted by others, or incorporated into completed advertising.

16. Children’s Privacy

Our website and products are intended for adults and are not directed toward children under 13.

We do not knowingly collect personal information online from children under 13. Children under 13 should not:

• Create a customer account
  
• Place an order
  
• Join our mailing list
  
• Submit a review
  
• Send photographs or personal information
  
• Enter a promotion

If we learn that we collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.

A parent or legal guardian who believes a child submitted personal information may contact us through our website.

17. Data Retention

We retain personal information for as long as reasonably necessary to:

• Complete and document purchases
  
• Provide customer service
  
• Maintain tax and accounting records
  
• Process returns and refunds
  
• Resolve disputes
  
• Prevent fraud
  
• Enforce our agreements
  
• Protect our legal rights
  
• Meet legal and regulatory requirements

Retention periods may vary depending on the type of information and the reason it was collected.

When information is no longer reasonably needed, we may delete, anonymize, or securely dispose of it.

18. Protecting Personal Information

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from:

• Unauthorized access
  
• Loss
  
• Misuse
  
• Alteration
  
• Improper disclosure
  
• Destruction

However, no website, internet transmission, electronic-storage system, or payment method can be guaranteed to be completely secure. 

Customers are responsible for protecting their account passwords and devices. Please contact us promptly if you believe your account or personal information has been accessed or used without authorization.

19. Your Privacy Rights

Depending on where you live and which laws apply, you may have the right to request that we:

• Confirm whether we process your personal information
  
• Provide access to certain personal information
  
• Correct inaccurate personal information
  
• Delete certain personal information
  
• Provide a portable copy of certain information
  
• Restrict or object to certain uses of information
  
• Opt you out of targeted advertising
  
• Opt you out of certain sales or sharing of information
  
• Withdraw consent when processing is based on consent
  
• Review an appeal following the denial of a privacy request

These rights are subject to legal exceptions. For example, we may need to retain information to:

• Complete a transaction
  
• Maintain tax or accounting records
  
• Detect fraud
  
• Resolve disputes
  
• Comply with the law
  
• Establish or defend legal claims

We may request information reasonably necessary to verify your identity before processing a privacy request.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

20. Managing Your Information

You may be able to review or update certain information by signing into your customer account.

You may also contact us to request a correction or update.

Changes to shipping information may not take effect after an order has entered production, processing, or
shipment.

21. Third-Party Websites

Our website may contain links to third-party websites, payment providers, social-media platforms, or other external services. 

Letta Lu’s does not control the privacy, security, content, or practices of independent third parties. Your use of an outside website is governed by that website’s own policies and terms.

We encourage you to review the privacy policy of any outside service before providing personal information.

22. International Visitors

Letta Lu’s is based in the United States.

When you visit our website or place an order from another country, your information may be transferred to, processed in, or stored in the United States or another country where our service providers operate. 

Privacy and data-protection laws in those countries may differ from the laws where you live.

23. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to:

• Our products or services
  
• Website features
  
• Shopify settings
  
• Installed applications
  
• Business practices
  
• Technology
  
• Legal or regulatory requirements

The updated policy will be posted on our website with a revised effective date.

24. Contact Us

For questions about this Privacy Policy or to submit a privacy request, please contact Letta Lu’s Breeder Boutique through the Contact Us page on our website.

Please include:

• Your name
  
• The email address connected to your order or account
  
• Your order number, when applicable
  
• A clear explanation of your request

We may ask for additional information when reasonably necessary to verify your identity and protect customer information.